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This web page had the following in the web site, "Welcome to the new Login portal for your insurecarhire account." Our analyzers saw that the web page stated " We have streamlined the login process which now gives you the option to choose to remember your username." The Website also said " You will be able to manage your trading facility from this page in the same manner as before. Not already registered to trade with insurecarhire?." The website's header had self drive hire insurance as the most important optimized keyword. It is followed by credit hire insurance, accident management insurance, and taxi hire insurance which isn't as highly ranked as self drive hire insurance. The next words login.insurecarhire.co.uk uses is courtesy car insurance. self drive hire insurer was included and could not be understood by search crawlers.